Financial Advisor Pay

Madison vs Marshfield: Financial Advisor Salary (2026)

Compare financial advisor salaries between Madison, WI and Marshfield, WI. All figures are 2026 estimates projected from BLS 2025 data.

Madison, WI
$130,158
$62.58/hr
Marshfield, WI
$114,513
$55.06/hr

Side-by-Side Comparison

MetricMadison, WIMarshfield, WI
Median Salary$130,158$114,513
Hourly Rate$62.58$55.06
Entry Level (P10)$54,222$66,418
25th Percentile$80,305$82,450
75th Percentile$223,407$146,577
Top Earner (P90)$524,031$177,495
Total Employed5904
Side-by-side bar chart comparing Madison ($130,158) and Marshfield ($114,513) financial advisor salaries.MadisonMarshfieldMedian Salary$130,158$114,513Entry Level (P10)$54,222$66,418Top Earner (P90)$524,031$177,495US Median $108,537

Verdict

Madison, WI offers better overall compensation for financial advisors, winning 4 out of 4 metrics compared to Marshfield.

The salary gap between Madison and Marshfield is $15,645 (13.66%). Madison's median is +19.92% compared to the US national median of $108,537.

Salary Range Comparison

The full salary range (10th to 90th percentile) in Madison spans $469,809,Marshfield spans $111,077. Madison has a wider pay range, meaning more potential for high earners but also more variation.

Madison
P10 (Entry)$54,222
P25$80,305
Median$130,158
P75$223,407
P90 (Top)$524,031
Marshfield
P10 (Entry)$66,418
P25$82,450
Median$114,513
P75$146,577
P90 (Top)$177,495

Cost-of-Living Adjusted Comparison

After cost-of-living adjustment, Madison ($133,788 effective) pays 9.12% more than Marshfield ($122,605 effective).

Madison
Nominal: $130,158
CoL Index: 97.287
Adjusted: $133,788
Marshfield
Nominal: $114,513
CoL Index: 93.4
Adjusted: $122,605

Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.

Which City Is Right for You?

Choose Madison if…

  • Higher median salary ($130,158/year)
  • Better top-earner potential ($524,031)
  • Larger job market (590 employed)
  • Better purchasing power (CoL-adjusted: $133,788)
  • You prefer the Wisconsin area and lifestyle

Choose Marshfield if…

  • You prefer the Wisconsin area and lifestyle

Historical Salary Growth Comparison

Based on BLS OEWS metropolitan area data, financial advisor salaries in Madison grew 23.2% from 2019 to 2025, compared to 31.9% growth in Marshfield over the same period.

Madison, WI

+23.2%

$102,310 (2019) → $126,000 (2025)

Marshfield, WI

+31.9%

$84,023 (2024) → $110,855 (2025)

View Full Salary Data

Frequently Asked Questions

Which city pays financial advisors more: Madison or Marshfield?

Madison has a higher median financial advisor salary at $130,158/year, compared to Marshfield at $114,513/year — a difference of $15,645 (13.66%).

What is the hourly rate difference between Madison and Marshfield?

Madison financial advisors earn $62.58/hr while Marshfield hygienists earn $55.06/hr (2026 est.).

Should I relocate from Madison to Marshfield as a financial advisor?

Consider more than just salary when comparing Madison and Marshfield. Factor in cost of living (CoL-adjusted: Madison = $133,788, Marshfield = $122,605), job availability (590 vs 4 employed), commute, and career growth potential.

What do entry-level financial advisors earn in Madison vs Marshfield?

Entry-level (10th percentile) financial advisors earn $54,222 in Madison and $66,418 in Marshfield. The Marshfield area offers higher starting salaries.

Related Comparisons

JL

Written by Jordan Lee, CFP

Career Analyst

Jordan has over 10 years of experience in financial planning. They specialize in retirement planning for individuals. They work at a financial services firm in New York City.

Clinically reviewed by Sophia Martinez, CFAData verified by Ethan Wang, ChFC

Methodology & Data Source

All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 3.30% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.

Data Sources & Methodology

Source: BLS, OEWS , released .

Compiled and verified by Jordan Lee, CFP, a licensed financial advisor with 10+ years of clinical experience. · View source data at BLS.gov